Maintaining your reputation online should be an essential part of every company’s marketing strategy. In Nielsen’s 2015 advertising study, they found that nearly 66% of people trust online reviews written by strangers. This can be a boon for business and gain you more sales, or it can wreak havoc and drastically cut your number of customers…. read more
A surprising number of website users aren’t aware that it’s possible to gain search engine traffic from the images on their website. The problem for search engines is that they can’t identify the different elements in a picture. That means that they need you, the human, to let them know what’s going on in each… read more
Seventy-five million websites run on WordPress, which makes it a very appealing target for hackers. If they can figure out a single bug in the program, they can potentially gain access to millions of websites without the user ever becoming aware of it. That’s why it’s important to ensure that your WordPress site stays protected…. read more
Producing content for your website isn’t always easy, but it’s an essential part of growing your business online. Thankfully, when it comes to creating content for your website, there are several tools out there that can help to make it easier. This is a list of our five favorites, and we think that you’ll find… read more
The speed of your website is critical in determining how many people will stay on your site. For example, KissMetrics has determined that for every second that your website takes to load, you lose a certain number of users. If your site only takes two seconds to load, your abandonment rate will be low, somewhere… read more
