Having a good logo is a crucial part of having a fully realized website. Companies that neglect to get a logo, or have one that is poorly made, are only hurting themselves. In the long term they’ll end up losing a lot more than the $1,000 dollars it will cost to get a professionally designed logo. Why’s that? Well let’s take a look.
1. People Look at the Logo First
When a person clicks on your website, in most cases the very first thing that they look at is your logo. They don’t just glance at it either. Studies have shown that a new visitor to your site will spend an average of 6.48 seconds looking at your logo. That’s more time than they’ll spend looking anywhere else on the site. This gives you a great chance to create a positive first impression with every new visitor. Are you interested to find out what potential customers focus on after the logo? Then check out my article: What are the Most Important Parts of a Website.
2. People Can Instantly Recognize Your Brand
You can pick out a well known logo surprisingly quickly, even if it’s hidden in the background or surrounded with other pictures. That’s because we associate a logo with an entire brand. When we see a logo, we don’t just think about the image, we think about the product or service that the image represents.
If you have a good logo and you get people to see it enough, they’ll be able to instantly recognize your brand. That’s one reason companies pay so much for advertising. It’s not just to promote a product, it’s to get consumers to focus on their logo. That way when a person is in a store and they see a familiar logo, they’ll be more likely to buy that product. You can use the same idea to generate traffic to your website.
3. What Makes a Good Logo
A good good logo is simple. You don’t want your logo to be too crowded, fancy, or to use too many fonts or colors. Ideally your design shouldn’t use more than four colors. In fact, lots of great logos use only half as many. Amazon’s logo uses two colors, as does Wal-Mart’s. One the most well known logos in the world uses only one. Which one is that? You guessed it, Apple’s.
4. Where To Get a Good Logo
If you’re in the market for a new logo for your website, than 99 designs is a really good place to start. They have different pricing plans and levels of service, depending on how much you want to spend. For a budget minded individual they have plans starting at just $300. However, if you really want to get the best then you can purchase the premium plan for $1,200.
No matter what your budget is, spending the money necessary to get a quality logo will never be a waste. People will come to identify your business based on your logo. In the long run that’s going to increase your sales and lead to an increase in brand awareness.