While most small business owners already know about the benefits of using PPC and SEO advertising, you may be less familiar with the benefits that Facebook advertising can offer your business. That’s because it’s typically less understood by many people. The barrier to advertising on it successfully may seem high. While there may be some truth to that, the fact is that learning how to use Facebook advertising can have several great benefits to your business.
Targeted Advertising on Facebook
One of the largest benefits of using Facebook advertising is the incredible power that it gives you to reach your ideal audience. For example, when you use Pay Per Click marketing through Google, you can choose keywords to target, and you’ll receive some demographic data after your campaigns start running, but it’s nothing compared to Facebook.
With Facebook you can be incredibly specific about who you’d like your advertisements to reach. For example, you can specify that you’d like to reach women who are over the age of thirty and married. Or business CTO’s over the age of forty who don’t have kids. In fact, these are just a few examples of how powerful Facebook’s targeting tool is. With it you’ll be able to reach just about any audience of your choice. That means you can spend less on advertising while still enjoying a higher rate of conversion. A winning situation for any business owner.
Facebook’s Massive Audience
Approximately one half of the world is connected to the internet, and of those people, one half use Facebook on a regular basis. That means that Facebook is regularly used by just under a quarter of the world’s population. It’s so popular in fact that it accounts for 6% of all of the traffic on the internet! If you choose to use Facebook advertising, you’ll have an awesome chance to reach a huge population of the world with just a few clicks of your mouse.
Different Types of Traffic
One of the great things about advertising is that you can use both paid and unpaid advertising. Examples of unpaid advertising include creating a business Page or a new Facebook group. These can be a great way to interact with potential customers and get your brand’s name out there. This can be effective, but to really get the most out of Facebook you’ll need to use paid advertising as well. Used together, they can quickly result in increased traffic to your website, more leads, and more conversions as well.
Getting Started Today
If you’re ready to start promoting your business on Facebook and you’re wondering how to do it, Hootsuite has put together a great article on how to get started, even if you’ve never advertised using Facebook before. Their comprehensive guide will get you up and running in no time, while also helping you avoid some of the common mistakes that beginners make. If you’d like to start advertising on Facebook and improve your website at the same time, then contact Superiocity. We’re ready to help you take your website to the next level, which will increase the effectiveness of all of your online advertisements, Facebook or otherwise.