Reaching out to international customers is becoming an increasingly important part of the sales strategies for small business owners. Regardless of how sophisticated your website is, or how many people you have on your staff, you can always increase your bottom line by selling outside of your own country. A great example of this is… read more
The number of people shopping online every year is only continuing to grow. We’ve already talked about driving potential customers to your website using tactics like SEO and PPC. However, once you get someone to your site, you also need to be able to convert them into a paying customer to increase sales. There are… read more
PPC stands for Pay Per Click advertising. That is, you pay for an advertisement on a major search engine like Google or Yahoo, and then you pay them when someone clicks on your advertisement. This form or marketing can be effective for many small business owners, however, it does have its drawbacks. SEO can offer… read more
If you have an email list, you definitely want your customers to open your emails. Sometimes this can be easier said than done. One email may be wildly popular and more than 50% of your list may open it. On another occasion, perhaps only 10% of your subscribers open the email, leaving you scratching your head… read more
Today, half a billion people use WhatsApp on a regular basis. The app has become a popular way for friends to stay in contact and send each other photos and videos. In fact, WhatsApp has become so widely used that businesses are even beginning to embrace it. They’ve found that it gives them an easier… read more
